Direct-to-Consumer LPG Express Delivery & WhatsApp Dispatch System
Designing a mobile-first conversion funnel, rapid refill checkout, and instant WhatsApp order dispatch workflow for residential cooking gas delivery.
Context & Growth Bottlenecks
Residential customers ordering cooking gas refills require immediate response times, clear pricing transparency, and trust in cylinder safety. Relying solely on unstructured phone calls made it difficult to track advertising attribution, promote safety accessories, or systematically follow up when customers needed their next refill.
Why We Chose This Direction
Paramount Media Agency developed a dedicated campaign landing page and streamlined order funnel paired with direct WhatsApp dispatch and automated safety hose order bumps. Every inbound inquiry is captured in the Client Pipeline with source attribution and tagged for recurring refill reminders.
How the System Was Built
We engineered a fast-loading landing page tailored for mobile data conditions, integrated local payment options (Paystack, Monnify, and Direct Bank Transfer verification), and connected the checkout directly to WhatsApp dispatch scripts.
Qualitative Outcomes & Capabilities Enabled
Established a structured digital ordering pipeline that captures customer records on every order, enables seamless add-on equipment purchases at checkout, and provides clear visibility into which local ad campaigns drive repeat household orders.
Project Deliverables
- Mobile-First Campaign Landing Page
- 12.5kg Refill Checkout with Safety Hose Order Bump
- Automated WhatsApp Click-to-Chat Order Routing
- Meta Advertising Creative Suite & Local Geo-Targeting
- Lead Lead Capture & Refill Nurture Tagging
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